Senior Shopify Developer

Storefronts that
convert and hold up on
launch day.

Shopify Plus developer with 5+ years delivering high-quality ecommerce solutions across agency and in-house teams. Expert in Liquid, HTML5, CSS3/SCSS, JavaScript (ES6+), Vue.js and React.js, with hands-on Shopify Plus work spanning Checkout Extensibility, Shopify Functions, Markets and B2B. I migrate stores, build custom themes and landing pages from Figma/PSD, optimize SEO and performance, and collaborate in Agile teams to grow DTC storefronts.

View projectsNew York, NY · maxlee1221.dev@gmail.com
8+
Years in ecommerce
20%
Organic traffic lift
5
Stores migrated to 2.0
10+
Store builds supported
01Selected projects

Brands I’ve built and maintained

Storefront engineering across fashion, beauty and home — from theme architecture and checkout extensibility to landing pages and SEO.

www.goodamerican.com
Good American storefront homepage

Fashion & denim · Shopify Plus

Good American

High-traffic denim storefront where campaign drops demand fast, editorial landing experiences and a checkout that holds up under launch spikes.

What I did

  • Built campaign and collection landing pages from Figma designs as reusable Online Store 2.0 sections so the marketing team could ship drops without dev support.
  • Extended checkout with Shopify Plus Checkout Extensibility for custom messaging and post-purchase upsells.
  • Optimized hero media, script loading and image delivery to keep Core Web Vitals healthy on mobile campaign traffic.
  • Implemented A/B tests on PDP and cart flows and shipped the winning variants into the theme.

Skills used

  • Liquid
  • Online Store 2.0
  • Checkout Extensibility
  • JavaScript (ES6+)
  • SCSS
  • A/B Testing
  • Performance Optimization
Visit live site
www.thisworks.com
This Works storefront homepage

Sleep & skincare · Shopify Plus

This Works

UK wellness brand selling into multiple regions, with subscription-style bundles and education-heavy content driving conversion.

What I did

  • Configured Shopify Markets for multi-region pricing, currency and localized content across the storefront.
  • Built bundle and gift-with-purchase mechanics using Shopify Functions for cart discounts.
  • Developed the wellness-hub content templates with metafield-driven sections for editorial articles.
  • Improved accessibility compliance across navigation, forms and product cards.

Skills used

  • Shopify Markets
  • Shopify Functions
  • Liquid
  • Metafields
  • Accessibility
  • Responsive Design
Visit live site
www.peachandlily.com
Peach & Lily storefront homepage

K-beauty skincare · Shopify

Peach & Lily

Skincare brand built on routine discovery — quizzes, regimen bundles and heavy organic search demand for ingredient education.

What I did

  • Built the routine-finder quiz frontend with Vue.js, mapping answers to recommended product sets via the Storefront API.
  • Implemented structured data and schema markup that supported a 20% lift in organic traffic.
  • Rebuilt PDP modules (ingredients, clinical claims, reviews) as configurable blocks from Figma designs.
  • Reduced bounce rate through landing page optimization: lighter above-the-fold payload and clearer CTAs.

Skills used

  • Vue.js
  • Liquid
  • Storefront API
  • Schema Markup / SEO
  • CRO
  • SCSS
Visit live site
fentybeauty.com
Fenty Beauty storefront homepage

Global beauty · Shopify Plus

Fenty Beauty

Global launch-driven beauty storefront where shade-finding, localization and release-day traffic set the engineering bar.

What I did

  • Developed shade-selector and swatch components with variant-aware state handling in React.
  • Supported localized storefronts through Shopify Markets, including region switching and translated content.
  • Built limited-edition launch landing pages with countdown, waitlist capture and stock-aware states.
  • Hardened release-day performance with lazy media, deferred third-party scripts and caching-friendly markup.

Skills used

  • React.js
  • TypeScript
  • Liquid
  • Shopify Markets
  • Admin GraphQL API
  • Performance Optimization
Visit live site
www.arhaus.com
Arhaus storefront homepage

Home furnishings · Shopify Plus

Arhaus

Premium furniture retailer with large catalogs, configurable products, trade accounts and showroom-driven customer journeys.

What I did

  • Built product configurator UI for fabric, finish and size options wired to variants and metafields.
  • Implemented Shopify B2B flows for trade customers, including gated pricing and company-level catalogs.
  • Migrated legacy templates to Shopify 2.0 JSON templates so merchandisers could rearrange sections themselves.
  • Developed store-locator and appointment-booking components integrating third-party APIs via server endpoints.

Skills used

  • Shopify B2B
  • Shopify 2.0 Migration
  • Liquid
  • Node.js/TypeScript
  • REST API
  • Webhooks
Visit live site
02Experience

Arctic Grey

Shopify Developer

05/2025 — 07/2026

  • Collaborated closely with project managers and designers to develop and launch Shopify stores aligned with client requirements and project goals.
  • Customized purchased Shopify themes by adding new features, removing unnecessary settings and creating tailored sections and blocks.
  • Built custom landing pages and frontend components from PSD and Figma designs using HTML, CSS, JavaScript and Tailwind CSS.
  • Translated design concepts into responsive storefront experiences while maintaining brand consistency and usability.

Beauty Industry Group

Shopify Developer

09/2022 — 04/2025

  • Maintained and enhanced multiple Shopify stores across different themes and storefront configurations.
  • Improved organic traffic by 20% through schema markup and reduced bounce rate by 12% via landing page optimizations across 3 stores.
  • Built custom landing pages from Figma designs using HTML5 and CSS3.

The Stable

Shopify Developer

12/2021 — 08/2022

  • Upgraded legacy Shopify 1.0 Liquid templates to Shopify 2.0 using JSON templates and sections-everywhere architecture.
  • Built custom frontend components with Vue.js, React.js and SCSS for client-specific storefront functionality.
  • Worked in an Agile environment with daily stand-ups across cross-functional teams.

BVA — acquired by The Stable

Shopify Frontend Developer

08/2020 — 12/2021

  • Contributed to BVA's proprietary Shopify theme built with Liquid, Vue.js and Gulp.
  • Improved storefront functionality by resolving bug-fix tickets and supporting 10+ Shopify store builds.
03Capabilities

Frontend

  • JavaScript (ES6+)
  • Liquid
  • React.js
  • Vue.js
  • TypeScript
  • SCSS/Sass
  • Semantic HTML
  • Tailwind CSS
  • Responsive Design
  • Performance Optimization
  • A/B Testing Implementation
  • Accessibility Compliance
  • Unit/Integration Testing

Backend

  • Admin GraphQL API
  • Node.js/TypeScript
  • Python
  • REST API
  • Ruby
  • Webhooks

Shopify Plus

  • Checkout Extensibility
  • Markets
  • Shopify B2B
  • Shopify Functions

Tools

  • Claude Code
  • Cursor
  • Figma
  • Git
  • Jira
  • Notion
  • Slack

Certifications

  • Shopify Development Fundamentals — Shopify

Education

  • Cornell University
    Bachelor of Science in Computer Science · 05/2016 — 06/2020

Available for new work

Let’s build a storefront worth converting on.